Airport Advertising At It’s Finest
This month we’re bringing to you an example of a perfect advertising campaign from Loch Ness By Jacobite.
They’ve launched a two year campaign at Inverness Airport in the form of a vinyl wrap covered walkway used by all international and domestic arriving passengers.
Loch Ness by Jacobite provides cruises around Loch Ness and gives tourists the opportunity to explore the legend of the monster and the history of the area. The majority of people booking their cruises are tourists, which makes targeting those arriving in to the Airport an excellent way for them to promote their offer.
The campaign has longevity and relevance, two key ingredients for any business looking to increase their business through this type of advertising. The sheer size and creativity of their advert mean it’s impossible to miss.
This is a brand awareness and direct response campaign rolled into one. Regular users of the airport will most certainly know who Jacobite are! Also importantly, it impacts those who are travelling through Inverness airport to explore local culture and beauty spots, of which Loch Ness in undoubtedly one.
We’ll update you in the future about how this campaign is changing business for Loch Ness By Jacobite.