Darwin Holiday and Leisure Resorts were delighted with their long term holding campaign at Bristol Airport which ran across digital formats between April-October 2014. They wanted to promote and generate interest in their range of holiday homes and showcase these to passengers. The campaign resulted in a sale with a significant return for the company, in addition to the profile-building activity the advertising generated.
Samantha Lambert, Group Marketing Executive, Darwin Resorts, commented: “I’m happy to report that a lead from the campaign resulted in a sale [of a holiday lodge] which means it was very worthwhile for us.”
Bristol Airport is one of the fastest growing regional airports. Having celebrated handling 3 million passengers in a 12-month period for the first time in 2002, passenger figures doubled to over 6 million in 2013. For more information on the airport, click here.