Travel

Travel 2017-09-14T23:07:50+00:00
Category Research

Travel Category Advertising

47% of people start thinking about holiday ideas as soon as they get off the plane – what better time to advertise to this travelling audience? The collaboration between major travel brands and Eye Airports has been successful in recent years, their travel advertising has resulted in measurable audience grown and even Media First campaigns.

Our research shows that nearly one third say they have taken actions as a result of Airport Advertising. Eye Airports’ advertising reaches travel enthusiasts who are already engaging with the travel experience as you target them.

Travel Advertising Key Insights:

  • 69% of passengers want to find out about new destinations
  • 46% say Airport advertising makes them aware of travel companies and services
  • 47% of people start thinking of holiday ideas as soon as they get off the plane
  • 1/3 passengers book their holiday within a month of returning from their last

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