Beauty & Fragrance Category Advertising
Duty Free Airport shopping has a strong established association with beauty and fragrance purchases . Our research finds that over half of passengers would not leave the Airport without having purchased a fragrance. Airport shopping is an experience that is made special by the Duty Free deals. With 70% of people there claiming to be open to influence, it is the perfect place to target those in the optimum mindset and environment to purchase these items.
Duty Free Beauty and Fragrance Key Insights:
- Beauty and Fragrance brands are synonymous with the Airport
- 73% of passengers admit to shopping at the Airport due to less pressure and more time
- Average spend on beauty and grooming products is £30
- 72% agree that the Airport is the place to advertise beauty and grooming products