Telecoms Category Advertising
With extremely high dwell times relative to other media, Eye Airports’ advertising locations are the right place to advertise smartphones to a connected audience and the Airport space allows passengers to search and browse products on their device.
Whether you want to advertise smartphones or a telecoms provider; access UK smartphone users with Eye Airports’s locations, some of the best places to target the mobile savvy. 72% of UK residents own a smartphone and additionally, this group is predominately ABC1. Our research shows that we can connect with the specific groups that are active on social media – avid online shoppers with the power to purchase.
Telecoms Key Category Insights:
- 1 in 5 Eye Airports passengers would make purchases on their mobile phone at the Airport
- More than a fifth of UK smartphone users use their device to visit retail websites
- 70% of Eye Airports passengers are open to finding out about new products and services at the Airport
- 34% of them are classified as early adopters