“With our new partnership at Newcastle International Airport we decided the most effective and flexible platform to enhance our presence was the numerous HD digital screens which form the airport’s digital network. The screens have enabled us to change our messages quickly and cost effectively, to promote our world class spirits in World Duty Free and also our distillery as a tourist destination.
Our campaign has targeted passengers on both legs of their journey, when both departing and arriving, meaning we have maximised audience reached along with the repetition of our messages being seen. The opportunity to target this huge captive audience, along with their extended dwell time, has proven very effective. We look forward to our continued partnership.”
Maria Duddin, Director of Business Development and PR, The Lakes Distillery Company Ltd
“Having advertised at Bristol airport for some years now we have found it has had a very positive effect and are very pleased with the feedback received.
Placing our brand in front of the airport’s huge captive audience, in varying locations, has raised our profile considerably whilst also increasing our prestige being visible in a major regional landmark as well as alongside other leading brands.
We look forward to our campaign being seen time and time again, and the positive effect it has on our business continuing.”
Richard Houghton, Founder & Senior Partner, Houghton Stone
“Having utilised Newcastle International Airport’s D6 digital network inside the terminal, which enabled us to impact on 100% of departures and arrivals in a very eye catching animated way, we found this to be very effective. We had some really good feedback from our campaign via our own insights data and even from our own staff.
We have no hesitation in running future campaigns at the airport and recommending it as a very effective platform for other companies to showcase their business.”
Kevin Green, Marketing Executive, Global, Media Agency for Heart FM
“Having run our campaign across the departure lounge toilets at the airport it has enabled us to specifically target men and women separately.
I’m delighted to say the positive feedback and number of enquiries this has generated has been fantastic! Despite our adverts being in tamper proof frames passengers have still tried to take them away with them, which is testament to the demand for our services.
Based on the effectiveness of our campaign we had no hesitation in renewing our contract long term and look forward to our continued partnership well into the future.”
Chris Matthews MBA, Founding Partner & CEO, Silverlink Clinics
“Having noticed a number of advertising campaigns previously at Newcastle International Airport we decided to run our own campaign, to raise the profile of our business to the people of the North East plus the numerous international visitors we have arriving via the airport.
I’m happy to say our presence in the main departure pier and in international arrivals has had a very positive effect, with many people mentioning to us that they have seen our advertising. These locations have enabled us to maximise our audience reached, along with the repetition of our campaign being seen, which has delivered a significant increase in our profile.
Happy to recommend the airport as a prime platform for advertising and look forward to our continued partnership long into the future.”
Robbie Williams, Royal IHC Limited
“Having used Out of Home for a number of years, 2017 saw The Roman Baths’ first foray into airport advertising. Bristol Airport not only provided the ideal opportunity to reach a large, upmarket regional audience, but also delivered a high quality advertising environment that we were very comfortable profiling the brand within. The fact that we were talking to a relaxed and receptive audience, with the time to absorb our campaign messaging and imagery at multiple points through the airport added to the resonance of the campaign.
We have been very happy with both the obvious impact of the campaign, as well as the care shown by Eye Airports in helping to optimise and deliver our campaign.”
Ann Gould, 26 Marketing, Marketing Agency for The Roman Baths
“We have developed our relationship with Bristol Airport over a number of years and are delighted to continue working with this international travel hub at the heart of the West Country.
Clarks Village offers a unique shopping experience, with a relaxed and exciting vibe, and we hope our vibrant and colourful branding adds to the welcome into the South West for the many passengers who are returning home or visiting this stunning part of the UK.”
Steve Burge, Marketing Manager, Clarks Village